I once told Bill Green, my podcastin' partner on AdVerve and publisher of Make the Logo Bigger, that I like a good car ad, and he quipped back, "Let me know when you find one!"
HAR. But I stand by what I said. Car ads are among the most common we see (beside the abjectly bland perfume ad), which is a blessing if you ever score one with a mildly open-minded client. Because they look the same and boast similar features, they're the perfect palette with which to experiment (with plen'y of airtime, natch!).
But to the point of this post: this ad for Toyota's fresh new fleet of Priusses (Prii, rather?)* is catchy as hell, and I favour anything that resembles a Sesame Street segment in style, spark and efficacy. (Come on. When was the last time you had a grammar lesson that made you do the metronome head-sway thing? And this is a very good grammar lesson!)