Jim Beam Chases Dafoe with ... Red Stag?

It's pretty and all, but there are no feelings left afterward. I've half forgotten it and it's only been 46 seconds. In terms of production though, MassMarket did a gorgeous job; it was like Sin City without bleeding, and cannibals, and sexy women.

Feel like StrawberryFrog could be doing more with the Dafoe idea, though. You could turn that into a beautiful assembly line, each ad focusing on one actor and his own perspective on choices. People collect stuff like that, gather up all the variations in their sensory treasure coffers. I'm thinking American Express! I'm thinking Visa Go World!

Or not.

Life Boils Down to a Series of Choices.

Here's an elegant and masculine new piece for Jim Beam featuring Willem Dafoe.



This makes me fall a little bit in love with Dafoe. He has a timeless countenace that makes him feel lived-in and believable in a menagerie of different costumes. Each silhouette is unified by our possibilities: the ones we define, develop and abandon every day.

Don't look too closely at that thesis, or you may find reason enough to make the "bold choice" of midday drinking. With great gusto. And in grayscale!

Unlikely musk-of-man magic brought to you by StrawberryFrog NYC. Brought to me by Facteur Pub, who's also written a beautiful post (en français) about the complexity of choice as-illustrated: a persuasive cocktail for taking up the consumption of bourbon.