The Prius Goes Plural, and Toyota Gets Wordly

I once told Bill Green, my podcastin' partner on AdVerve and publisher of Make the Logo Bigger, that I like a good car ad, and he quipped back, "Let me know when you find one!"

HAR. But I stand by what I said. Car ads are among the most common we see (beside the abjectly bland perfume ad), which is a blessing if you ever score one with a mildly open-minded client. Because they look the same and boast similar features, they're the perfect palette with which to experiment (with plen'y of airtime, natch!).

But to the point of this post: this ad for Toyota's fresh new fleet of Priusses (Prii, rather?)* is catchy as hell, and I favour anything that resembles a Sesame Street segment in style, spark and efficacy. (Come on. When was the last time you had a grammar lesson that made you do the metronome head-sway thing? And this is a very good grammar lesson!)

Humor me ››

Finally, a Practical Application for Donuts.

Interactive artist Zachary Lieberman worked with Toyota to develop a typeface called iQ, made entirely by chalking car tires and having cars sketch out each letter.



Neat to watch the process from drawing board to execution. And while the font itself feels rudimentary (think "Script" circa the early '90s), I guess in this case it's the story that counts. You can download the typeface here if they ever put it up.

(v.)