Angela Natividad's Live & Uncensored!

17 February 2011

Heineken Deploys an Army of Curvaceous Huggers...



...to Amsterdam bars, to alienate lone wine drinkers, to say thanks for bringing the brand to one million Facebook Likes.

What I like about Heineken is that its efforts aren't always explosive, but they contribute to local colour (see HoloTouch in the States, the classical music prank in Italy, Holland's walk-in fridge box). These are sweet consistent gestures that feel intimate with the place.

1 comment:

Dylan said...

That's beautiful, everyone loves a hug. Bring these girls to chamonix there's to many dudes on the dance floor!