This spot for Kraft Milka may not be Crispin Porter + Bogusky's first for the French market, but it's the first I've seen so far and I was happy to find its trademark black quirk so far from home.
The tagline, "Osez la tendresse," translates to "Dare to be tender." This piece, dubbed "Nudge," recounts the tale of a purple cow who seems to lack any redeeming gift that justifies his special colour ... until time reveals that he's exceptionally talented at bringing people - old, young and unlikely - closer to one another.
I love the arm wrestle scene! It's got that priceless quiet awkwardness, still fresh from the Motherland.
Via @richardvs.
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