I always get excited about ads that take their cookie cutter genre (cars, perfume, shampoo) and turn it into something fun. It has a way of elevating us beyond the status of two-dimensional punters.
This VW Golf ad from '08, spun out the somber doors of DDB London, has, what's the word...? Verve.
Brought to us with great love and affection by musical Marseillais expat Gary Garry.