The Angels are Falling...

...and not for Kanye West. For Axe! Okay, part of you will roll your eyes, but another part of you - maybe the stronger part - will appreciate the epic balls of this.


New Axe Provocation. Make even the angels fall.

Agency Buzzman, the volatile geniuses that came up with that Tippex hunter/bear thing, has populated an entire campaign with gorgeous, flirtatious angels on the quest for something more, well, down to earth. The ad above appeared online around the same time prominent French ad bloggers started receiving personalised messages from angels.

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