Angela Natividad's Live & Uncensored!

Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

01 March 2013

Girl-on-Girl Violence + the Danger it Poses to 'Feminism'

"Dare. Change", an ad for Peruvian clothing brand Saga Falabella. It is old but captures the spirit of this post nicely. It's a symphony of modern womanhood: our own battle with the timidity and shame that's strong enough to stay that next step. And when we do dare to fight those feelings, it's beautiful, right? So we should all get up and clap, right? So why don't we?

So Sheryl Sandberg, who's enormously wealthy and successful, published a book called Lean In, which is supposed to help women achieve career success in the context of a sexist environment.

This sounds politically charged, but it isn't. Any woman who has been in any primarily-male workplace ever has likely been made to feel uncomfortable, put down, come onto, or passed over for reasons that somehow tie back to her gender. It is not something I or any of us really complain about, it just is, and among the many talents of being a career woman is learning how to dissuade people, change perspectives, or find other loopholes to achievement without making this a "gender" thing. Because making this a "gender" thing can result in the worst alienation of all.

That is just life in the workplace today, and there are plenty of reasons why it is thus, and they are not really the subject of this post.

I haven't read Lean In, but I did read an enormous number of angry reviews about it -- most written by women. There have been so many, in fact, that Michelle Goldberg of The Daily Beast wrote a takedown of these critics, arguing that they're "aimed less at what the book says than at who Sandberg is."

Sandberg, as I mentioned above, is now filthy rich. I don't know if she was born rich, but she certainly wasn't born COO of Facebook. (Or VP at Google, or a Harvard MBA.) That happened later. When she was small, she went to public school, like a lot of us, and studied hard. That's something lots of women can relate to.

It's understandable that many women now feel she's out of touch with your average chick on the rise, but this isn't a critique we make of wealthy men who write success how-tos. Some also tout Sandberg's "war on moms", despite Sandberg repeatedly expressing respect for mothers. As Goldberg nicely puts it, "Her message isn’t that all women need to be corporate executives or high-powered lawyers or political leaders. It’s that we’d be better off if more corporate executives, high-powered lawyers, and political leaders were women."

Why did the book, or the idea of the book, piss so many girls off? I'm gonna cite Goldberg (and Sandberg) one more time before getting to my point:
Women are conditioned to compare themselves with one another. When we’re not wholly at peace with our own choices—and who is?—those comparisons sting. “There is always an opportunity cost, and I don’t know any woman who feels comfortable with all her decisions,” Sandberg writes. “As a result, we inadvertently hold that discomfort against those who remind us of the path not taken. Guilt and insecurity make us second-guess ourselves and, in turn, resent one another.”
All this got me thinking of girl-on-girl violence: its insidiousness, its ugliness, and the way it hurts women: as children, as teens, as adults.

In college I learned about female genital mutilation (FGM) -- from a woman, who was French, and who taught it through an optic that a male American sociology teacher wouldn't have. This is what was most telling about that lesson: studies and journals reviewing the act of female circumcision find that it is the women who most often perpetuate the tradition today.

I'm not taking the blame off men, who obviously got the ball rolling on this bad-boy. But give it a generation or two, and they don't have to do a thing. When you're a young girl in a culture that embraces FGM, the pressure you'll feel is from the women, who tell you that your honour is tied to this act. A woman is often also the one who orchestrates the circumcision.

It's the same with slut-shaming in high school: the trauma associated with being called a "slut" usually finds its roots in other girls. I was a "slut" in high school: girls gave me that name, it had nothing to do with promiscuity, and there was nothing I could do about it. I'll venture to say that the adult female equivalent of those chicks who sullied your reputation because they didn't like how you dressed is today's "war on moms" instigator. She's not the only species, but this is the one that rears its ugly head in the Sandberg story.

Working mothers sometimes, and guiltily, lament that the toughest thing about going to PTA meetings are the stare-downs from the "stay-at-homers". They get this enormous sense that they aren't really doing their jobs as "real" mothers because they haven't made that same 24/7 commitment. I'm sure that stay-at-home moms also feel pressure, intentional or not, from women who seem to be able to "do everything", even though we all know this is never the case: nobody can do everything. There is no choice that's easier to make than any other, particularly when it comes to how you're negotiating your household.

All this shit about Sandberg has been needlessly tied to "feminism" and how she's somehow hurting The Cause, but I'm going to argue that anytime a woman hates on a life choice some other woman made, however different the path, that is what hurts feminism.

Like Sandberg I had trouble calling myself a "feminist" because the word is loaded. A lot of people look at me stupid and say feminism is just about believing that women are equal beings, and that's just dandy. I'm all for equal beings. But I also know that identifying as a "feminist" carries a lot of baggage that I'd rather not be associated with: abusing women you don't consider to be "feminist" is one of the biggest. But it's really just the same old demon: garden-variety girl-on-girl violence. The act is so prevalent that some women pride themselves on "having no girl friends" or being "unable" to get along with women -- they think it makes them look less passive-aggressive and more pragmatic. That is a shame, but it's also not their fault: women can be vicious to other women.

At Berkeley, some women behaved like I was carrying the patriarchy on my shoulders because I shaved my legs and wore high heels (I had a job at an office, which I usually ran off to after school). They whispered about me in class and gave me mean looks when I walked into a room. That was pressure I didn't need to feel; it's not like I was doing it to please some guy back home on some tigerskin rug by the hearth (and if I was, who cares?). I like to shave my legs, and I like it more than not shaving my legs. We can go into why I feel that way and the history of hair removal and constricting footwear and how it's all very patriarchal, but this post is not about that either.

In this life, you pick your battles, and you decide who you're comfortable being based on an unending number of negotiations with yourself and with the society at hand. There are no easy decisions. So why fight each other over the ones we did or didn't make?

Being a woman, and making another one feel terrible about some choice you would never have made, is not a constructive or empowering act -- the feelings that should fuel feminism. It's demeaning and shaming -- the emotional WMDs that keep patriarchy ticking. It's a vicious, horrible thing we've been taught to do to keep other women in line, and it improves the lot of exactly no one, including the perpetrators, who feel just as shitty as the perpetrated do.

So ladies, lay off Sandberg. If you don't like her book and don't feel it applies to you, then you're in luck: you don't have to read it, change who you are, or wage some misguided war to protect the honour of Women Like You. It doesn't have to be any of your damn business. And if you read the book and didn't like it, write about the contents of the book. Don't write about Sandberg. We don't need to invent another cafeteria slut.

27 August 2012

Brands in My Newsfeed








Just a snapshot of the brands that popped up in my newsfeed yesterday afternoon. They practically hit me one after the other. My responses to them:

  • I read the Obama one pretty closely, as I found the photo compelling and relatable -- two things Obama happens to be good at in the social space.
  • I usually peep Good but didn't this time; I'm kinda over the existential humans vs chimpanzees ruminating, and the infographic had that ugly, hard-to-read background colour.
  • Method I read because I'm a hardcore fangirl. Usually the imagery is more interesting but I did go through all the comments out of curiosity. I identified with the people who were like "My Target doesn't carry all that" and noticed Method didn't really reply, which vaguely embarrassed me because HEY, FANGIRL.
  • YSL -- I read the text because the photo was cute and wanted to know the story behind it. And then I got kind of weirded out by this whole "the most Amazonian of Parisians" description. Did I find her Amazonian? Not sure.
  • The champagne ad: I looked at it because the colours were pretty but didn't feel it particularly spoke to me. This guy is maybe two shares away from me de-newsfeeding him, actually.
  • LOVED the Game of Thrones share. Even though this group's English is horrible they often find shareable GoT stuff that I end up sharing with other people. And what girl doesn't love Daenarys? I ask you, what girl? If you find one, I don't want to be friends with her because ew, she probably likes Sansa.

09 May 2011

Russian Roulette is Not the Same without a Gun...



Is there something you'd risk your digital life for? Russian Standard Vodka poses the question with Russian Facebook Roulette, a game where you really stand to lose your Facebook profile. In exchange for taking the risk alongside four other compulsive identity-gamblers, you could win a free trip to Russia for seven days. (Where you can play Russian roulette for real...?)

Dangerous work, and I like its taste; it bears a degree of risk that forces you to ask how important your FB identity has become. (And why?) It also serves the brand well by leveraging that "dancing on a razorblade" feeling we associate with Russian vodka (or Russian anything).

If it happens to catch, I don't imagine Facebook will let the game fly for very long, though. (Consider the fate of Burger King's Whopper Sacrifice.)

17 February 2011

Heineken Deploys an Army of Curvaceous Huggers...



...to Amsterdam bars, to alienate lone wine drinkers, to say thanks for bringing the brand to one million Facebook Likes.

What I like about Heineken is that its efforts aren't always explosive, but they contribute to local colour (see HoloTouch in the States, the classical music prank in Italy, Holland's walk-in fridge box). These are sweet consistent gestures that feel intimate with the place.

07 February 2011

Super Bowl Ads on Facebook Sports



This is gonna kill USA Today's Ad Meter and all the other half-assed (or even unreasonably laboured-upon) Super Bowl ad feedback measuring services out there.

Laggage between ad airtime and its appearance on the page isn't terrible, but not as quick as the ad blogs that have been covering the Super Bowl professionally for years. But that you can do something as simple as merely Like an ad in real-time, on the platform everybody - not just the ad junkies - suckles from like a huge node, changes the arena entirely.

Plus it's intuitive and characteristically neat. AND THE VIDEO HOSTING IS BUILT-IN!

Question is, how are people finding it? I found it on Inside Facebook.

Some context on the significance of this move from the aforementioned:

More than 182 million people Like a team, athlete, league or sports activity on Facebook and referral traffic to sports sites has increased by more than 180% in the past year. Watching sports is a fundamentally social activity, as is watching commercials. Users may seek to consume the commercials where they can easily discuss them with friends, so Google’s AdBlitz could lose a significant share of watchers to Facebook Replay. After all, users will already be on the social network cheering on their favorite team.


Hope it doesn't blow this by failing to release a report. Because that would be incredibly stupid. Well, no; I suppose the rest of the world will release a report based on these figures anyway. Oh, the power of the hive.

16 November 2010

'A Life on Facebook' Sweeps 3.65M Views in a Week



Longtime CG artist Maxime Luère recently struck gold when he recently uploaded his second YouTube video of all-time: "A Life on Facebook."

On the creator: Remember that Lacoste Future video from '08, where the tennis player had that mask thing on his face and digital ads in his shoes? That was Luère's doing. You can see more of what he's done, and his specialities, on his website.

On the video: Set to a toe-tappity beat that builds, the film depicts the story of a coed-cum-man, told from the narrative frame of Facebook. He finds love, burns it, razes rather publicly through a pile of girls, lifts a glass to his lips fairly often, and finally finds love again. (On Facebook, of course.) But that's only half the yarn.

Its resonance to users raises interesting conversations about where Facebook is going and its place in our lives. "Very cool," said reader Atif Chaudhry of the video (on my Facebook wall, no less!). "BUT will we really be using 'this' facebook in 5, 10, 15, 25 years from now? We'll all have moved on to something better..or facebook will evolve to suit [our] needs better..."

In our minds, this is just an expression of the phases of life on Facebook today: that forming couple, your drunk coed neighbours, a young bachelor fooling around, that chick who's constantly posting pictures of her pregnant stomach. There's our parents, and those new parents who are so into their babies that they flood your feed with his colic, gas or compulsive thumb-sucking. There's the wanderlusters who do their best to turn every historic piece of scenery into a backdrop for their own enviable selfhood.

It's everybody's story, told on one of the most relatable narrative devices today. And it's okay if that device is ephemeral; that doesn't make it any less pertinent to the culture, much of which is sustained by the data-vomit and voyeuristic lurking that happens in that endless sea of violet blue pages. (Luère makes that very banality look deliciously rock-'n-roll, even epic. That's the talent of the storyteller.)

Since its appearance last week, "A Life on Facebook" has garnered 3.2 million views on YouTube and another 450,000 on vimeo (plus 3005 vimeo Likes). The wise Luère concluded it with a clever little signature inviting users to Like him on his own Facebook page, and as of this writing he's now the beloved of about 11,588 people.

That's a lot of visibility from a guy who's operated mostly under the radar.

25 October 2010

AdVerve Episode 51: Ignoranima





Play the show now.

No guest this week, so we springboard in 58 different direction as we often like to do. We kick off with Maureen Dowd's article on how Sarah Palin makes ignorance chic, fertilizing the warm podcasty earth for the blossoms of debate: portrayals of women in power, patriotism and American governments/companies, fameballing on the coat-tails of Steve Jobs and all those goddamn strikes that are always happening everywhere (but especially in France).

We also steamroll our rage tractors into The Social Network, the Zuckerberg factor, and if Aaron Sorkin is man-biased.

Take that venty venti latté to go, kids. It's wild in this here West.

17 May 2010

...So I Take it No Sponsored Ice Cream Cones This Week?

These are the virtual gifts Facebook suggests I offer my friends.* I suppose they don't have to feel relevant or remotely desirable; it's not like Facebook has the fastest-growing user data trove in the world or anything.

18 November 2009

IKEA Turns Facebook Tagging into Brand Advocacy



Tag yourself on a $30 lamp. What do you win? The lamp. What's IKEA win? Impressions -- and the likelihood of more participation -- across your Facebook network.

(Via VOTW.)

03 April 2009

Snapshots from Marketing 2.0 Paris: Wincing Lunch Away with Facebook, MySpace and Fred Cavazza



This session razed the Richter Scale of Awkward for too many reasons.

To start with, I don't think reps from Facebook and MySpace were supposed to speak together. They were placed on the same panel in the interest of saving time.

Everyone was anxious for lunch -- which, it turns out, was more of an appetite-whetter than a satisfier; moderator Fred Cavazza spent most of the panel talking about other stuff; Damien Vincent of FB expressed a Freudian allegiance for the other team; and -- oh yeah! -- Cavazza conducted makeshift photo ops during the presentation.

MySpace's Olivier Hascoat was cool though, except for that moment where he reluctantly poses for an iPhone shot while Vincent's talking. Way to be a sport, man.

In the event that you didn't catch all that, take an audio/visual tour:

Fred Cavazza hijacks Facebook/MySpace talk.




Cavazza monopolized at least the first 20 minutes of the program. He's smart and I like him, but he's no presenter -- though he did cover a lot of ground: social media metrics (granted, in an uncomfortably abstract way), and even skittles.com at some point.

We were all there for Facebook and MySpace though. And you could see the reps at left, getting progressively antsier. (See vid: Hascoat HELLA shook his head, all contemptuously and whatnot.)

Meanwhile, in the audience, my stomach eats itself. Wanna know the best part? This was what lunch was like (photo credit: 13stock). It was gone in 8 minutes, give or take. And no, there weren't any plates, which effectively ensured we all remained equally hungry.

Damien Vincent's Facebook faux-pas.

Vincent, top brass of sales for Facebook France, gets so excited about wrastling the mic away from Cavazza that he forgets where he's working.

"Hi, everybody. I'm Damien. Um, so I joined MySpace -- I'm sorry, Facebook..."




Vincent plugs the filter factor.

He could've done more with this topic -- like exploring Facebook's potential as an internet-wide entertainment curator and aggregator. No such luck.




Vincent on various Facebook ad formats.

Jump to 1:26 real quick: Cavazza's got his own agenda.




Olivier Hascoat wraps up by saying brands are just consumer perception.

Food for thought, pun only slightly intended.


16 February 2009

The Facebook ToS Change, and You.


(Illustrated!)*

Crucial reading for users concerned about how Ev'rybody's Favourite Circle Jerk may misuse our data.

Vee-diddly-via.

---
* And yeah, images SFW. Slackers.

15 February 2009

Something I Just Discovered About Myself.

I don't care how long we've known each other, I will unfriend you for blogging a dangerously emo break-up dirge and then tagging me on the note.

Your heartache makes my Newsfeed a downer.

15 November 2008

Facebook, This Far is Too Far.



Well and good if you're gonna feed on my love handle complex, but whether I pass a razor over my Holy Grail is between me and God -- not me, God and your ad board.

04 November 2008

Democracy's Trendy with the Tech Elite

Websites that've playfully reminded me to vote:

Facebook, right in the header.



Google AdWords -- in the Campaign Management dashboard.



MySpace, between pages. This is actually an interstitial ad for E-Research Council, but still.



Meanwhile, traditional media entities like PBS have partnered with Google to make this year's election the most transparent ever. Got a mobile cam? Covertly video your experience at the ballots. Twitter and My Fair Election are also using crowdsourcing to police the polls this year.

Other sites jumped the gun: betting destinations cast lots for Obama, and even Facebook Lexicon "suggests" (eh, I'm iffy about this) an Obama win.

We'll know in 12 hours.

15 October 2008

Are We All Just Chubbettes Obsessed with Movie Stars?

This afternoon I sat around on MySpace, hitting "Refresh" to see what ads I'd get. Must be a slow month in ad sales; every new banner was a weight loss pitch. Here they are, in order of how I received them:











And it isn't just MySpace that thinks my trunk could use less junk. Last month, Rachel Beckman of the Washington Post wrote an article about the "muffin top" ads that barrage her when she logs on to Facebook. I see them too. All that fleshy muffin-toppiness leaves nothing to the imagination:


So what's the deal, socnets?

A study from earlier this year found women are generally more concerned about weight than disease. And because I'm guessing this passel of tacky, over-obvious and insulting ads don't actually improve perceived site value (MySpace, whatever happened to your Cartier days?), there's just one explanation: women must actually click on these things.

I guess that's cool if you feel açai berry juice will really solve your deep-seated problems. But what about me? Why am I attacked with potshots of love handles five times per visit?

Does persistence ultimately persuade? Or maybe every chick just has a day where, in a rush of self-hatred, she finally wants to read Jen's fucking Weight Journal.

18 August 2008

Congrats, Michael Phelps. Oh Yeah, and Everyone Else.

Apparently congratulating Michael Phelps for winning eight gold medals in a single Olympics -- oh yeah, and good job to all those other athletes -- merits prime positioning on my Facebook newsfeed. 

I guess a single network-wide message doesn't really outdo Visa in terms of sheer effort, but it's certainly a testament to:

a) how incredibly important Michael Phelps's successful endeavour is (indeed, must be) to 16.91 percent of the US social networking population, if not the online gab-o-sphere at large.

b) how incredibly important the Olympics are (and indeed, must be) to everyone, ever (is it possible the weak economy helps? You know, like how the movie industry boomed during the Great Depression?)

c) both a) and b)

Clicked on the Michael Phelps Facebook page just for kicks. Heeeeey, diggin' the Speedo shot. Observe Olympic tattoo on right (that's your left) pelvic bone:


What commitment.

22 May 2008

So This is How Facebook Sees Me.

I was lying around feeling appalled and bitter about an ugly pair of shoes that Facebook apparently thought I'd find "hot," when I noticed a link marked "More Ads."

Compelling.

One compulsive click later, I found myself at the Facebook Ad Board. This fascinating page contains all the ads served to me at any given time, based on input from my profile.

Here's part of my Ad Board page.

Right now the ads are seedy and hit-or-miss, probably based more on my gender and age than any other unique details.

It didn't even get my alma mater right, which is embarrassing, considering Facebook once catered specifically to universities. (You'd think my choice of college is the one detail against which it could best serve ads.)

What beguiles me is the transparency of this ad board. It's probably a decent reflection of how well most websites interpret the information you provide. As your profile and the advertisers change, you can watch that interpretation evolve!

In the context of the "you-are-as-the-'net-sees-you" mindset, which is growing in popularity (and by its own definition, fast evolving into an absolute truth), it won't be long now before somebody can viably argue that you are a reflection of what the Ad Board -- any ad board -- serves you.

Is that what I want?

As a consumer, sure. By all means, ad guys, sharpen your targeting capabilities. Feed me cookies, track my eyeballs. Ads that I enjoy will improve my content landscape -- and generate more conversions for you.

Philosophically, however, I'm not fond of the idea. I don't like thinking that what I am -- all the AWESOME that is ME -- can be distilled in a lovingly-terraced product grid.

...but that's just a conceit, isn't it?

For the cult that believes we can only be defined by how others perceive us, it isn't such a big jump to assert "you are what Google says you are." And from there, it doesn't strike me as unreasonable to say you are defined by what you buy.

Or by the ads you click on.

All advertisers need are more sophisticated lenses.* Then, voilà: mirror to your soul.

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*They're getting sharper by the minute. Read about Phorm, which works with ISPs to track all your online activities, creating a more accurate collection of your loves and hates than Facebook could ever dream of eliciting from you.

21 March 2008

How Facebook Apps Ruined My Life and Wreaked Havoc on My Self-Esteem

How many of you guys added the Compare People and Top Friends apps just to find out how much more awesome you are than everyone else you know (and quietly despise)?

I know I did.

My current Compare People stats:

Here is what your friends think about...

... your strengths:

most generous
best mother (potential)
best public speaker

... your weaknesses:

most talented
person with the best sense of humor



You heard it here first: BEST MOTHER POTENTIAL. Who needs talent and humour when I have a role in caregiving (possibly from a podium)?!

12 March 2008

Sarah and Mark, Sarah and Mark, Sarah and Mark

The Mark Zuckerberg/Sarah Lacy interview from SXSW. For those that prefer to skim, read the play-by-play.

See Sarah after the interview. The girl bounces back, that's for sure.

For a sympathetic approach to Lacy, and to parse out the more savory tidbits she did manage to extract from Zuckerberg amidst the hoo-ha, read about the person behind the journalist, courtesy of Brian Solis. (The image credit goes to him, too.)

01 February 2008

MarketingVOX: On Doing the Facebook Thing


Today MarketingVOX officially joined Facebook.

As a business, particularly one that disseminates marketing news (a totally hype-oriented industry), I don't generally like doing the bandwagon thing ("Friend me on MySpace, guys! And I will love you to DEATH if you stick me on TOP 8").

Unless there's good reason. And -- work with me here -- I think there are good reasons to cultivate an industry news presence on Facebook.

Consider the existing benefits of logging into Facebook:
  • Finger-on-pulse access to a large, mostly university-educated demographic (Stalker Feed, anyone?)
  • The cultivated inclusion of products in the Facebook business model. It's possible to maintain a general sense of what people are into (including their feelings about your brand) by observing what brands they connect with -- and finding out why.
  • An insider's glance on stories and memes circling professional and university spheres. (It's always interesting to see where they intersect.)
As a college student I wasted a lot of time on Facebook. As a professional, I still waste a lot of time on Facebook. Cognizant of its creepy magnetism, I watched with sadistic glee when Facebook expanded its network to the common man. Marketers and ad executives poured in from the furthest reaches of the universe, eager to get a ground-floor clue on the coveted co-ed demo.

What actually happened? They friended every person they've ever met, uploaded a zillion photos of themselves sipping wine and walking their dogs, and update their status 20 times a day.

But this is good. We now have a one-stop professional diaspora of people actively sharing information, promoting their podcasts and bitin' chumps.

The part of me that likes to rationalize time-wasting has convinced me Facebook is useful, and will only become more useful as the userbase grows and people share more information. John Battelle once said Google contains the database of our intentions. In a way, Facebook does too.

We put MarketingVOX on Facebook because we think it will give marketing professionals one more positive incentive to log in and connect with each other. In addition to marketing news, industry stats and that thing called "marketing culture" (stories about how marketing affects real people), we'll update the site with useful charts and spiffy apps (some of which we're now developing, most of which we're still thinking up).

I look forward to seeing what headlines catch the viral bug.

If any of this is useful to you, check out the page and become a fan. Questions? Comments? Input? I'm listening (obsessively).