The appearance of Citroën's DS3 at the end of each piece above is such anticlimax, especially as you feel yourself get drawn into the grit of the filming, the weight of the sounds. Icons this powerful, speech this rich, shouldn't be used for selling cars -- though to be fair, using them to sell anything is pretty much always a risk, riddled with critique. My heart breaks into a million little styrofoam pieces.
Just read Sean Lennon's tweets about this. Said his mom wanted John to stay in the public consciousness so she OK'd this advert. WTF? Boo both of you. - spirtw72
On the streets, Citroën's "Anti-Retro" campaign is somewhat more charming. A colleague recently sent me the following in order to not-so-subtly stab at my aesthetic inclinations during a marketing argument:
To penetrate history, don't copy it.