Wood for Good + Leather Love Wipes...

How do you not love methodhome.com's email blasts? They are wittily written, a little bit wicked and beautifully structured. They're my most favourite in all the world.



(I guess Mint.com's finance updates are my second-favourite marketing emails, if making me feel mildly panicked once a week is the same as feeling love.)

When Did Clean Become So Preachy?

I've always dug method's pure approach to household care, but this "Shiny Suds" ad makes people against dirty sound suspiciously like...

Maybe that's too strong of a comparison.

The ad's an emotional plea for the passing of the Household Product Labeling Act. This would obligate all household cleaning products in the US to bear a label sporting "a complete and accurate list" of their ingredients.

Any product in defiance of the ruling "shall be treated as a misbranded hazardous substance."

Sounds like a good thing in theory. Method would come out looking like a rose, but under the light of these lecherous scrubbing bubbles it doesn't quite smell like one right now.

It just crosses a line, you know...?