I like to play with things, to forget what they're meant for and give them other purposes. It's a zen activity; you get lost in the process of transformation, destruction and creation. That's one reason why I dig this Staples Australia execution.
The other reason is that instead of wasting office supplies doing some stop-motion cutesy paper doll crap, they actually put something together that was impressive and absorbing, something that people will want to keep around for awhile.
Via @LaPetiteGrosse.
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