...to Amsterdam bars, to alienate lone wine drinkers, to say thanks for bringing the brand to one million Facebook Likes.
What I like about Heineken is that its efforts aren't always explosive, but they contribute to local colour (see HoloTouch in the States, the classical music prank in Italy, Holland's walk-in fridge box). These are sweet consistent gestures that feel intimate with the place.
1 comment:
That's beautiful, everyone loves a hug. Bring these girls to chamonix there's to many dudes on the dance floor!
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