Angela Natividad's Live & Uncensored!

09 November 2009

Grizzly Bear Penetrates Peugeot's Hot-Track Lineup

It mesmerized us, it inspired fan art, and now Grizzly Bear's Two Weeks makes its debut into banality.

Say hello to "The Doors," an ad for the Peugeot 5008. After a day at the fair, a dad packs his family into the car and swings open the drivers side door repeatedly, only to find that someone else -- circus performers, his kids, his wife, a double of himself, a sad clown -- has commandeered his seat.

Slogan: "La meilleure place est aussi celle du conducteur." (The best place is that of the driver.)

While the spot itself may be a little "meh," French blog Mixedtape says Peugeot is well-known for introducing some solid ear candy in its TV spots. Some examples: Bhangra Knights' Husan for the 206, The Film's Can You Touch Me? for the 407 and The Caesars' (I’m Gonna) Kick You Out for the 407 SW.

Suitably eclectic company for Grizzly Bear. And knowing Peugeot has an indie ear gives the brand a streak of appeal it previously lacked -- for me, anyway.

1 comment:

Florian Sanson said...

Thanks for the link on your post for my blog :)

See U