With "Space Chair Project" for the Regza SV, Grey London aspired to bring Toshiba's "Leading innovation" tagline to the next level: stratospheric.
This is an amazing thing to watch, in part because it's something we've never seen before, but also because it represents the penetration of something utterly banal -- in this case, a chair -- into a sphere most of us can't even imagine crossing into ourselves.
IT'S (the edge of) SPACE, BITCHES!
Also, footage was taken with Toshiba cameras. More plus for the brand.