'Baby Baby Baby' Leaps Atlantic for Sizey Cups

Heh. The day starts with news that American band Grizzly Bear's Two Weeks gets a French ad debut -- and ends with news that French band Make the Girl Dance's Baby Baby Baby goes American with Victoria's Secret.

The ad's for VS's new Miraculous push-up bra, which promises to gift its bearers with two additional cup sizes. Baby Baby Baby pulsates in the background as three supermodel standbys strut across the screen.

Their mighty-mighty demeanour draws a weird parallel to the original Make the Girl Dance video, where three girls strut naked, one after the other, down rue Montorgueil in Paris. The difference: you're left with the sense that the size of their basoomas has nothing to do with their bite.



I guess it's cultural.

Grizzly Bear Penetrates Peugeot's Hot-Track Lineup

It mesmerized us, it inspired fan art, and now Grizzly Bear's Two Weeks makes its debut into banality.

Say hello to "The Doors," an ad for the Peugeot 5008. After a day at the fair, a dad packs his family into the car and swings open the drivers side door repeatedly, only to find that someone else -- circus performers, his kids, his wife, a double of himself, a sad clown -- has commandeered his seat.

Slogan: "La meilleure place est aussi celle du conducteur." (The best place is that of the driver.)

While the spot itself may be a little "meh," French blog Mixedtape says Peugeot is well-known for introducing some solid ear candy in its TV spots. Some examples: Bhangra Knights' Husan for the 206, The Film's Can You Touch Me? for the 407 and The Caesars' (I’m Gonna) Kick You Out for the 407 SW.

Suitably eclectic company for Grizzly Bear. And knowing Peugeot has an indie ear gives the brand a streak of appeal it previously lacked -- for me, anyway.

'Come Wander with Me'

The song's origin.

Its reinterpretation.

Its rebirth in advertising.

Long way from home.