35MM: The Message, The Medium, The Message

The speed with which awesome stuff is being created, published and shared today is whiplash-inducing, exponential.

35mm from Pascal Monaco on Vimeo.

I can hardly keep up. And I have trouble imagining a time or place when true creative work was rare and had to be passed, intact but tattered, from hand to hand, or only recounted: a treasure whose survival relied on the willingness of a living vessel to carry and spread it with fidelity. Now our art stands alone and often runs, with little motivation on the part of the creator.

So much of the beauty we're making now is just mash-ups and homages, like this (or like this!). These are great to watch because you can see how a message manifests itself to another person, how we can never, none of us, see exactly the same thing behind our eyes, and how the seed of that ingested mass communication grows and mutates into other messages we can't control.

And yet somehow there remains an underlying known aesthetic, a cue or value that we can recognise...