This is the problem with perfume advertising. Grab an awesome director (in this case Frank Miller), tint the frame to fit his style, toss a couple of docile actors into a series of fragmented, unrelated scenes that somehow involve both passionate sex and the promise of a tragic burnout love; and lace the whole thing together with a hipster band (Bat for Lashes).
And there's no real story, you know? No logic, no sequence. Nothing about this ever really makes sense.
Cases in point (some good, some bad, all bad in the sense that they remake the exact same vapid mousetrap):
Cases in point (some good, some bad, all bad in the sense that they remake the exact same vapid mousetrap):
- Dior's Marion Cotillard/Franz Ferdinand neo throwback rock band thing
- Dior's Jude Law meet-me-in-Paris pile of poo
- Jean Paul Gaultier's choose-your-own-gender one night stand scenario
- Chanel's Audrey Tautou/Jean-Pierre Jeunet train fantasy
- Keira Knightley as Chanel ... with a cover of "L-O-V-E" by Joss Stone!
Come on, guys. When dealing with perfume, what else comes to mind besides "seduction" and "sexy lingering essence of you"?
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