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18 December 2009

Gaultier Lovers Leave a Scent Long After They're Gone

This ad for Le Mâle, the men's fragrance by Jean Paul Gaultier, has been all over TV this week. It kinda bummed me out until the day I randomly opened the My Little Paris app on my iPhone and saw the variant for Classique (pour femme):

Delectable work that speaks to the respective sexes. See the makings-of here and here.

Previous campaigns reveal Jean Paul Gaultier favors other-side-of-the-coin ads for his dual (and dueling?) fragrances, distilling how vulnerability and predatory instinct manifest in both sexes. This series is called L'Appartement.

You can see what kind of thought went into them, as well as clips from previous series, in this set of videos featuring "maître parfumeur" Francis Kurkdjian:

Kurkdjian on Le Mâle (with English translations):

Kurkdjian on Classique

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