Angela Natividad's Live & Uncensored!

11 January 2011

When Did Mr. Peanut Get So Fit ... and Cocky?

"Tree-athlon" for Planters is the work of directors Ringan Ledwidge (Smuggler) and Mark Gustafson (Laika) for the "Naturally Remarkable" campaign by Being NY (a TBWA baby).

Feels heavily inspired by Old Spice's "Man Your Man Could Smell Like" and Dos Equis' The Most Interesting Man in the World, which both took the stuffy silhouette of a worldly man and turned him into an icon of satire and exaggeration - gracefully preserving the impression of worldliness.

The icons side by side. Doesn't this photo reek of legend ... and the high seas?

Appeal-wise, it gets very close to, but doesn't quite hit, Fantastic Mr. Fox. More importantly, will there really be a Planter's triathlon, or was this just a weak opportunity to pounce on a pun?

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