Hyundai gives you Anachronistic City, land of the (decidedly) brave folk who settled for first-generation technology. This is its sly approach for promoting the Sonata, its first-ever hybrid vehicle (late to the game, and probably not even your first-ever hybrid vehicle).
I also like the tagline: "Think about it." Nice and clean while lending plenty of creative flexibility.
Good solid work by Innocean; print spreads below (click to enlarge). I still don't think I'd ever get a Hyundai but that's just prejudice. Maybe if they keep at it.