I Don't Normally Advocate Reanimating the Dead...

...but in this case, the result is almost epic. And stacking Charlize Theron in the same league as Marilyn Monroe, Grace Kelly and other icons of glamour, under the roof of the Château de Versailles, doesn't smart all that much either. It was a quality choice. Requisite PR byte:

Our wish was to make everyone take part in a timeless, mythical and contemporary adventure, embodying the values of Dior. To help us achieve this task between dream and reality, we have chosen to put our trust into the hands of filmmaker Jean-Jacques Annaud, who has risen to the challenge in a most remarkable way.

-- CEO Guillaume Pannaud, of TBWA\PARIS.

Pas mal, guys, pas mal. The campaign went live yesterday and I'm hoping to see more development around this theme, because it would be a shame to leap into the stars like this and then fall flat with a series of weak follow-ups. Or no follow-up, just an aggressive TV placement campaign. Which is what often tends to happen with even the best perfume ads.

When Did Mr. Peanut Get So Fit ... and Cocky?

"Tree-athlon" for Planters is the work of directors Ringan Ledwidge (Smuggler) and Mark Gustafson (Laika) for the "Naturally Remarkable" campaign by Being NY (a TBWA baby).

Feels heavily inspired by Old Spice's "Man Your Man Could Smell Like" and Dos Equis' The Most Interesting Man in the World, which both took the stuffy silhouette of a worldly man and turned him into an icon of satire and exaggeration - gracefully preserving the impression of worldliness.

The icons side by side. Doesn't this photo reek of legend ... and the high seas?

Appeal-wise, it gets very close to, but doesn't quite hit, Fantastic Mr. Fox. More importantly, will there really be a Planter's triathlon, or was this just a weak opportunity to pounce on a pun?

Vancity Accommodates Unlikely (or Plain Unsympathetic) Lifestyles

To make sure no one gets left behind as society tumbles forward (both morally and environmentally), Vancity has released these three spots to advertise a few contemporary must-haves.

The spots were created by TBWA\Vancouver and give intimate insight on lifestyles we don't know much about. They generated rakish grins all around.

Get to know the enviro VISA, the climate change mortgage and -- my favourite -- the mixer mortgage.

But the climate change spot got a couple of extra spins too. I love it when the disgruntled eskimo goes, "I thought that whole thing was a hoax."