I love me some oddvertising but this oddity gets extra points for illustrating a universal situation in a sly and witty way. Connection to product is poor (or at least too subtle) but H2oh! will likely build on this with similar creative. Think Skittles but for bevs! Can't wait to see it. Also, hey, throw in some faceless cardboard bodies with braids for photo opps in the drink aisle? A little bit of GET YO' SIMPER FACE OOOOON...?
Work by BBDO Argentina.