Since then, and with help from agency Poke, it's launched Youtique. The latter aims to give you a YouTube-based retail store experience, complete with nurturing how-tos and an efficient path to check-out.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY4gvUoXSUmuNOGwBHaAB39oF1rrZk2f1W4PrhAb58SrmuejUqdPJ0Vt5Zdo1PX_gWGmlASCSQbgJWpuhnNIZB2_YK579cnvxwwKrUAH68DNzZ8E-nUCEgUySUyMvKKBPtrGBj4g/s320/fcuk-youtique.jpg)
Mimicking either situational comedy or the intimacy of a personal shopping experience (or both?), minimalist how-tos, sometimes featuring stylist Louse Roe, teach users how to "sparkle at a wedding," "look irresistible the morning after," "look awesome in the office" and even "catch a bouquet elegantly." But it isn't all polish and perfect primrose points.
Here's an ironic piece on that most treacherous of social rituals, eating spaghetti in style:
"Buy" buttons appear around halfway through each piece, aiming to profit from an endorphin-charged impulse buy:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUrYLjptOztUQIJnHtEK6QWDplZQ3mGsAeZsynruD_busVF4cAvBf95hoozPH5UU8_RDOzZkvoQDioH2UZGHTEQAU5kydF8zrrNYCUCgba0oVgYUWCBJQKt6h5bAk7ZZaQkTPlNQ/s320/youtique-buy-buttons.jpg)
Clicking on either button takes you to an e-boutique page dedicated to whatever clothing was featured. Pick your size, make the purchase. It's that easy - maybe deceptively so, as it leaves us all wondering, "Why don't we see more of this?"
Via.
1 comment:
I wonder if that is real FCUKin Fur! LOL
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