Mint.com is so charming it hurts. I mean, this email was enough to make me feel smug about how the "Grown-Up Services" I've invested into increasingly share my humour and match my sensibility (without sacrificing the need for transparency and calm reassurance). Then I leaped facefirst into the website, where I saw the following maintenance message:
I saw that and I was like, GAH! That's just the cutest! (And doubly reassuring!) Check them out, all tightening screws and protecting my data with a little smack of chutzpah. It doesn't even matter that the site's down right now, I'm happy to dance around and wait.
We don't need corporate vanilla, that dull numbing attitude that protects you from legal rebuke and that nobody reads. What social media's taught us is that enterprises ought to be more human. And when you're human, it's okay to put the red shoes on under your workday trousers. It can even brighten days.
Be the Fred Astaire of unhappy situations!
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