Not always, honey bunny.
In case you missed it, @adlawguy's advice from last week's AdVerve e-newsy was "Don't Put It In Writing." It cites the one time in your creative career you should think twice before leaving a paper trail behind. The situation isn't as rare as you'd think, and it's good to keep in mind, especially in these creatively derivative times. :P (Former guest Joe La Pompe can talk to you all about that subject.)
While most lawyers will rightly tell you to put everything in writing, there is one area in which you definitely want to think twice about leaving a paper trail.
When I get an email that says “We want to do a take-off on Star Wars, can we do it?”
My immediate response is "Not anymore."
Here's a copy of the newsletter if you want to read the rest. (You can also listen to guest Debbie Morello go into JOURNO RANT mode! It's our favourite state of being.)
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