Rather than position itself as just another running shoe, Diesel took a slightly different approach to punting its sneakers. They're not made for traversing the nearest asphalt path on a quest for futile glory; they're made for kickin' ass (and, by implication, takin' names).
The :60 web video that propagates this ideal depicts a Diesel sneaker in demonstration mode. Witness while the asses of dentists, evil neighbours, mimes and Third World dictators are judiciously kicked. As a bonus, you get gratuitous slow-mo of their facial responses.