Electrolux's Vac from the Sea

For its most current campaign, Electrolux takes it upon itself to boat out to the middle of various seas - where yonder lay islands of discarded plastic! - to recuperate goodies for making new vacuum cleaners.

We give you Vac from the Sea.



Nice way to take a small but role-modelesque stab at a growing problem. (While scraping some brand cream off the top. Although curiously, it hasn't enjoyed much buzz since its June launch.)

Now, whose job is it to be promoting this bad-boy?