Not a bad idea. It solves problems today and is an example of solid thinking. What risks there are, the gains are too good not to leap in and find out. (As long as I don't end up typing BUY R0LEX WATCH $99.99 thirty times a day. That sh!t would be wack!)
Nodding to all the estranged princesses and Nigerian CEOs that overrun your email with promises of untold fortune, Mother London decided to write its own such letter and give the entirety of the Christmas budget to the first guy to answer.
Turns out that out of hundreds of emails sent, demanding a full name and bank details, only one guy was dumb enough sufficiently compelled by the belief in Christmas miracles to respond.
So they pay him a visit. With a suitcase full of cash. Which the winner in turn decides to......
...well, you just have to watch it. This definitely wins the race for best agency holiday greeting though.* Guess the rest of you slackers can just hang out and colour until January.
With help from its loyal and faithful servant, Promotions Co-ordinator Rick Komar.
I have this secret fear that letters like this still exist because some small but sufficient percentage of the populace actually goes, "HEY, I WON THE INTERNET LOTTERY!" and fills out the little form in earnest, waiting with bated breath for CLAIMS AGENT Thomas Ward to call.
But I hope this sentiment is irrational, like that clown thing, and I'm totally wrong.
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