Look at how this ad gets the message across. There is no sex appeal, no pop; it is quiet, feather-light and functional. I would like my life to be this way. I am halfway convinced that if I purchase this, I can pack my life inside it and it too will be quiet, feather-light and functional.
And then I will become a ballerina, and angels will sing when I put one foot before the other, and glints of sun or silver cloud lining will dance blithely across my pristine smooth cheek, and everyone will love me, and I will be famous.