Angela Natividad's Live & Uncensored!

19 April 2011

Burberry Fashion Show Sports Holographic Models



Holographic concerts: not just for the Japanese anymore!

In yonder Beijing, Burberry fêted the opening of a new flagship store with a holographic catwalk show, featuring only six human models. The rest were 3D projections that the Digital Buzz Blog says were "almost undetectable and seamlessly integrated into the show."

The new store is one of about 100 Chinese Burberry locations that will be outfitted with "digital experiences."

Last February, Burberry kicked off what it called the first-ever 3D livestream fashion show. Footage appeared in real-time on select fashion blogs, sometimes in 3D, sometimes not (depending on how high up your publication was in the readership hierarchy).

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