I didn't really get this ad at first, and my head mostly filled with evil ideas of people with Eastpaks flinging themselves off rooftops and summits. But then I was like "OMG IT'S TETRIS," and my pupils expanded to about 8 times the size of my head. Mariachis and the wolf mask gave it an extra special something, too: Eastpak going into slightly deranged, but still strangely titillating, Burger King territory.
Here's the Facebook, where the vid's being propagated:
110,805 lovers already! And just for Eastpak France. NAHCE. But the whole thing would be cooler still if we really could play human Tetris on the page: as it stands, we're baited into thinking we can (joue le jeu! They even made me Like to get this far!), but really all it does is re-play the ad. Booooo.
Nice work by WE ARE FROM LA and production company Caviar.