Today is definitely an advergame day. Collect all the bonbons you can, leaping through the (heavily branded?) Internet StumbleUpon-style, at pleasurehunt.mymagnum.com.
I had never heard of Magnums -- in this context -- before arriving in France. They are basically super-wide chocolate-coated ice cream bars on a stick. They are delicious.
But I admit it still disconcerts me to eat them because I still think of these Magnums, which represent a pleasure hunt of a different kind. (Or maybe not?)