I've Spent Over 6 Minutes on This Site + Have Been Relentlessly Merched + I Still Don't Want to Leave.

Today is definitely an advergame day. Collect all the bonbons you can, leaping through the (heavily branded?) Internet StumbleUpon-style, at pleasurehunt.mymagnum.com.

I had never heard of Magnums -- in this context -- before arriving in France. They are basically super-wide chocolate-coated ice cream bars on a stick. They are delicious.

But I admit it still disconcerts me to eat them because I still think of these Magnums, which represent a pleasure hunt of a different kind. (Or maybe not?)

Via.

It's Like Capture the Flag ... But with Strangers!

This idea's so off the chains that it's terrifying how awesome it is. Jung von Matt's iPhone application-cum-living-game, Mini Getaway Stockholm, is gonna have at least a couple of die-hard people shooting up out of their office cubicles at work and making a run for it with no apparent explanation. Meanwhilst, all the cool kids in town will burst into spontaneous dash, like an improv mob of purse-snatchers or very-late-for-train-goers.

We've arrived at a time when it's strategically and technologically possible to do I Love Bees-caliber work on a more easily executable and less commitment-heavy scale. This is exciting!

Only wish I could play, though I'd probably just be good for about 2.6 days before saying screw it and letting my virtual Mini slide, ballerina-like, into the ownership of the nearest digital gamestalker.

Such is life. There will be other spoils of adverwar. Consider.

(Thanks @contagiousmag for being a share bear.)

Thinking.

Zuma is a lot like heroin in that it will slowly consume your life, to no obvious purpose, while robbing you of livelihood and social vivacity.

But a Zuma addiction has fewer benefits. Case in point: while heroin addicts can probably find a junkie or two to hook up with, nobody in this universe thinks it's sexy to spend all your time playing an advergame.