Angela Natividad's Live & Uncensored!

29 December 2010


I give you The Evolution of the Levi's Trucker Jacket, part of its Ready to Work campaign.

A slow starter but pretty, especially if you're into that self-effacing folksy indie aesthetic that was cool back when it meant all those things, and is occasionally still cool when it still does/passes for it.

Not that I mind in this case. The ambiance and the Levi's brand leaves the lingering burnt-cherrywood smell of American mythology. We're a young country but on a quest for legends to remember where we come from; what better look and feel? (And what better medium than Levi's?)

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