Case in point, this piece for AIDES by TBWA\Paris.
Among other celebratory/supportive activities, you can add an AIDS Day Help! Picbadge to your Facebook profile picture (which we did). You can also give props to This Prick, which is using ironic paper/digital "litter" to remind us of the dangers of this invisible killer.
Hats off to cleverness that scathes! Those naughties.
And on the topic of invisible killers comes our favourite execution du jour. It's for Canada's One Life to Live and it feels very art house cinema-meets-Degrassi. The idea follows that not ensuring you're protected, and getting regularly tested, is like permitting yourself to be attacked unawares by an invisible tormentor.
Thass some stylish messaging right there. Happy World AIDS Day, guys. Support a sufferer near you, and for Chrissakes, pick your balls up and get tested already if you haven't been since changing unprotected partners. Don't be gross and lame.