Angela Natividad's Live & Uncensored!

13 December 2010

BP vs the Internet: Anatomy of a PR War (ENG/FR)

A few months ago I went to work at distilling how, over the course of the oil spill, BP tried and failed to control the story of what was happening on-site. Funny thing was, it was on all the right media; it just had no idea how best to use them.

Here's what I put together. It's a walk through on how BP used Twitter, YouTube and crowdsourcing ... and how users used them to hijack the story and do what BP couldn't: engage, express emotion, try cleaning up that mess. There are also examples of how other companies in a tight spot handled their situations with more grace.

The presentation in English:

Et en français :

Feel free to use 'em and share, with appropriate credits, as you like.

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