The brand Coca-Cola was born in 1887, and it's done a stunning job of maintaining fidelity to its good, clean Happy! worldview -- even as the world changes dramatically around it. Check out this piece from 1889:
Worth noting: technology -- and all its advancements -- is your tool. Staying relevant doesn't mean peddling who you are in exchange for every Hype Choo-Choo that comes rambling 'round the hill.