Hallo, folks. Rough start today; the party at the Kensington Roof Gardens last night was chill, long-lasting and laced with vodka. As a result, attendance this morning is thin and slightly haggard.
But for the valiant, some good news: wifi is now available in the main auditorium. That means more people can participate in the Twitter orgy. (*does a little dance*)
I'll be livetweeting a few sessions today: Trends & Predictions 2.0, What Makes Young People Tick Online?, and The Shifting Rules of Engagement in Digital.
Here are the hashtags for auditorium-based events this morning and afternoon, in the event you want to either join the conversation or start one.
o Keynote Presentation: A trip to the future... #at09future
o TRENDS AND PREDICTIONS 2.0: Interpreting global market trends to forecast the future for your business & community. #at09trends
o WHAT MAKES YOUNG PEOPLE TICK ONLINE? Engage youth audiences with meaningful dialogue, relevant content and targeted incentives. #at09youth
o JARGON-FREE APPROACH TO TARGETING: Right person, time, message, place. Sounds simple – so how’s it achieved? #at09target
o KEYNOTE: Loyalty, transparency, conversations and giving a damn! #at09loyalty
o CREATIVITY IN DIGITAL: Featuring Match.com and Playboy. How match.com remains the brand of choice for people looking for love. #at09matchplay
o THE ROLE OF SOCIAL MEDIA IN CONSUMER DIALOGUE: Blogs, UGC and communities – how are they changing the way people engage online? #at09engage
If you just want to lurk, visit search.twitter.com and run a search for the hashtags you want. Also be sure to check out #adtechlondon, an ongoing stream of what everybody's seeing, doing and selling.