What we share with our dogs ... compressed in one little ad.

This certified tearjerker, by Leo Burnett for Purina, talks to dog owners the same way Blédina first did moms. It acknowledges that love -- and that being responsible for something besides yourself -- is complicated. But that's part of what makes it worth experiencing.

@DavidonDemand: Man at the Mercy of The Internets

Yesterday Chelsi and I had the curious experience of meeting @DavidonDemand.

Here's the story: David Perez, creative recruiter over at Leo Burnett Chicago, really wanted to come to Cannes. In its infinite kindness, LB found a practical reason to send him: he could promote Wildfire, the agency's self-conscious celebration of spontaneity in the art and craft of modern marketing.

So for the next seven days, this poor sod is strapped to a live feed. His job: to do everything Twitter tells him to do.

Can you imagine being at the mercy of the lulz internet for a week straight?

Humor me ››

Oh No, Oh No, We Pulled the Finger

So Leo Burnett did this objectively lame thing where it released an in-house announcement for its new company dress code. Nothing fancy, typical cog gear: collared shirts and cotton trousers for men, capris or long shorts made of dress pant material for women. Woo-flippin'-hoo.

It's a culture-of-the-industry type of story, so of course the ad bloggers covered it and in some cases tried generating debate over whether agency life merits a dress code. (An office is an office is an office, right?) 

Turns out the story was a (really, really late) April Fools. That's bureaucracy for you!

So here comes AdAge, which is, like, desperate to be in on some kind of Cool Kids inside-track, with this "Leo Burnett Totally PWNS Bloggers" story. It actually goes out of its way to quote the flyer's sauciest bits ("even you creatives!" "Dress for success!" "COTTON TROUSERS AND DRESS SHOES!"*) and then highlights a few blogs that "bought it hook, line and sinker, responding alternately with rage, consternation and even pensiveness."

Yeah, guys. LB really got us, thar. I don't know why anyone would legitimately think an agency might consider putting its beloved creatives in khaks. It's not like anybody's ever released a truly inane in-house memo and expected us all to take it seriously. Or anything.


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* Emphasis mine.