Here's the story: David Perez, creative recruiter over at Leo Burnett Chicago, really wanted to come to Cannes. In its infinite kindness, LB found a practical reason to send him: he could promote Wildfire, the agency's self-conscious celebration of spontaneity in the art and craft of modern marketing.
So for the next seven days, this poor sod is strapped to a live feed. His job: to do everything Twitter tells him to do.
Can you imagine being at the mercy of the
