So Leo Burnett did this objectively lame thing where it released an in-house announcement for its new company dress code. Nothing fancy, typical cog gear: collared shirts and cotton trousers for men, capris or long shorts made of dress pant material for women. Woo-flippin'-hoo.
It's a culture-of-the-industry type of story, so of course the ad bloggers covered it and in some cases tried generating debate over whether agency life merits a dress code. (An office is an office is an office, right?)
Turns out the story was a (really, really late) April Fools. That's bureaucracy for you!
So here comes AdAge, which is, like, desperate to be in on some kind of Cool Kids inside-track, with this "Leo Burnett Totally PWNS Bloggers" story. It actually goes out of its way to quote the flyer's sauciest bits ("even you creatives!" "Dress for success!" "COTTON TROUSERS AND DRESS SHOES!"*) and then highlights a few blogs that "bought it hook, line and sinker, responding alternately with rage, consternation and even pensiveness."
Yeah, guys. LB really got us, thar. I don't know why anyone would legitimately think an agency might consider putting its beloved creatives in khaks. It's not like anybody's ever released a truly inane in-house memo and expected us all to take it seriously. Or anything.
* Emphasis mine.