What we share with our dogs ... compressed in one little ad.

This certified tearjerker, by Leo Burnett for Purina, talks to dog owners the same way Blédina first did moms. It acknowledges that love -- and that being responsible for something besides yourself -- is complicated. But that's part of what makes it worth experiencing.

Super Bowl Advertiser Website Traffic

Unless you're Bud Light, is $2.7M per :30 spot worth an avalanche of visitor hit-and-quits?


More data at MarketingCharts, which has been reporting on the aftermath of Super Bowl 2008 non-stop.

Vancity Accommodates Unlikely (or Plain Unsympathetic) Lifestyles

To make sure no one gets left behind as society tumbles forward (both morally and environmentally), Vancity has released these three spots to advertise a few contemporary must-haves.

The spots were created by TBWA\Vancouver and give intimate insight on lifestyles we don't know much about. They generated rakish grins all around.

Get to know the enviro VISA, the climate change mortgage and -- my favourite -- the mixer mortgage.

But the climate change spot got a couple of extra spins too. I love it when the disgruntled eskimo goes, "I thought that whole thing was a hoax."