So Leo Burnett did this
objectively lame thing where it released an in-house announcement for its new company dress code. Nothing fancy, typical cog gear: collared shirts and cotton trousers for men, capris or long shorts made of dress pant material for women. Woo-flippin'-hoo.
It's a culture-of-the-industry type of story, so of course the ad bloggers covered it and in some cases tried generating debate over whether agency life merits a dress code. (An office is an office is an office, right?)
Turns out the story was a (really, really late) April Fools.
That's bureaucracy for you!So here comes AdAge, which is, like,
desperate to be in on some kind of Cool Kids inside-track, with this "
Leo Burnett Totally PWNS Bloggers" story. It actually goes out of its way to quote the flyer's sauciest bits ("even you creatives!" "Dress for success!" "COTTON TROUSERS AND DRESS SHOES!"*) and then highlights a few blogs that "bought it hook, line and sinker, responding alternately with rage, consternation and even pensiveness."
Yeah, guys. LB really got us, thar. I don't know why anyone would legitimately think an agency might consider putting its beloved creatives in khaks. It's not like anybody's ever released a truly inane in-house memo and expected us all to
take it seriously. Or anything.
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* Emphasis mine.
