A rep from French agency La Chose is using Facebook to share its latest work for news publication 20 Minutes. "On a tous 20 Minutes en commun," or "We all have 20 minutes in common," uses the tendency to lift newspapers to our faces to turn our own bodies into promotional frames. (Do people actually do this with iPads? Unlikely. But maybe they'd do it just for the pleasure of the effect, the way smokers occasionally enjoy lifting cigarette packets with rotting teeth to their mouths.)
The facial mosaic thing isn't original, but it does bring to mind the trend Alexandre Oudin kicked off of creating a mosaic photo effect on Facebook profile pages. If you dig that shit, here's a tutorial (and app) for producing the same.
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