I promise not to do this.
At the invitation of the PDMA, I'll be speaking on Thursday of next week at the Stephens Institute of Technology. Here's what I will cover:
- The current social media environment. There will be a specific focus on Twitter's role here: why it is used, how it is relevant to brands and innovators, pros and the cons
- How do you decide what social media outlets are right for you? We go over the benefits and demands in terms of time, maintenance and user expectations.
- How do you respond in a social media/PR crisis?
- How do you choose your brand voice? A quick exercise on honing in on your brand DNA.
It's a lot of stuff, but I don't plan to dwell long and will keep lamesauce jokes to a minimum. Bring your iPads so I can watch you try taking notes on them.
Registration link. Cost is $15 for students, $30 for members and $40 for non-members. Maybe we can all kick a ball around after.