Angela Natividad's Live & Uncensored!

21 April 2010

Just So You Know That I'm Alive

Hokay, here's my wrapup post for MIPTV, which links to all the liveblogs I wrote for the conference over the course of the week. In terms of promise, creativity and where the future is, the last set of talks was my favourite -- and probably the least coherent in terms of post-session coverage.

One thing I got out of it was this data visualisation of SMSes sent in Paris when the New Year hit, courtesy of Orange and faberNovel!

Doesn't it make you happy to be alive right now, in a time when maps can share so much more than topography?

What's coming in terms of TV? More reality show fare, but the following three trends were cited as hot this year:
  • Family/emotainment. And I don't mean friendly family fare like Step by Step; I mean reality shows about family members. One involved taking a mass of people and finding which family members went with which, then matching the completed family to their living room. Another locked strangers with vague and unknown familial ties together in a house, where a series of terrible events lead to the discovery of how they're related. There is much screaming and crying.
  • Flashmobs.
  • Mobile. You'll be seeing a lot of reality shows that incorporate smartphones heavily in the plot; networks like the BBC have gotten more imaginative, with live quizzes you can take on your phone while watching EastEnders, for example. (The quiz loads on your phone while the episode kicks off on TV. A microphone indicates to the software where you are in the plot, then shoots you an appropriate question.)
After MIPTV, drama involving a certain volcano turned travel into an arms race. Most of my UK-based colleagues for the week got trapped in the south of France. Not a bad place to be stuck, all things considered, but annoying nonetheless.

One of my favourite quotes of the week came from the editor of a major industry newspaper, who exclaimed, "A stupid volcano is affecting the TV industry! It's bloody inconsiderate."

(This is in the event you ever wondered which industry is more insane than advertising.)

I got back to Paris easily enough but not unscathed: since my return, I've spent most of my time emptying the contents of a red nose into enough sheets of Kleenex to clear a small community park. Sorry, Greenpeace.

Hope you missed me. As always you can catch my ad reviews on Culture Buzz or via AdVerve. Bob Knorpp recently also had me on the 100th episode of The BeanCast, where me and a pile o' smart girls talked about Twitter and, appropriately enough, who deserves to die. If you miss it, your soul will cry.

1 comment:

Howie at Sky Pulse Media said...

I thought you were just relaxing in a lounge chair on the beach in San Tropez sipping a Margarita all this time. Entertaining marriage offers from Dukes and Barons.

Very cool stuff you were doing...but not as cool as what I thought you were doing.

BTW the live action New Years thing was cool too bad I don't know much french.