Demystifying Social Media

Demystifying Social Media: Navigating All that Noise

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Here's the presentation I gave for the PDMA on Thursday on behalf of hypios. It's essentially a stab at changing social technology perception, with emphasis on:

• Following your DNA when choosing a social technology
• Trusting users and letting your degree of openness develop over time, like it would in any real relationship
• Prepping beforehand: both for failure and for success
• The idea that brands are stewards of a product or service, and that it's users who have true ownership over what they're representing

Lots of examples in thar. Hopefully you find it useful. Catch you guys back on the other side of the Atlantic!

Also, photos here.

Demystifying Social Media

I promise not to do this.

At the invitation of the PDMA, I'll be speaking on Thursday of next week at the Stephens Institute of Technology. Here's what I will cover:

• The current social media environment. There will be a specific focus on Twitter's role here: why it is used, how it is relevant to brands and innovators, pros and the cons
• How do you decide what social media outlets are right for you? We go over the benefits and demands in terms of time, maintenance and user expectations.
• How do you respond in a social media/PR crisis?
• How do you choose your brand voice? A quick exercise on honing in on your brand DNA.

It's a lot of stuff, but I don't plan to dwell long and will keep lamesauce jokes to a minimum. Bring your iPads so I can watch you try taking notes on them.

Registration link. Cost is $15 for students, $30 for members and $40 for non-members. Maybe we can all kick a ball around after.