Long-suffering Bob invited me onto the BeanCast yesterday, along with Christopher Baccus, Bret Bernhoft and Al Gadbut. The episode title is Worse than Cancer on account of some typically awkward thing I said after thinking Bob was done recording.
You can check out the topics in the above link, but the episode basically revolved around mobile coming into itself: ad men hankering to incorporate their brands more intuitively on this most intimate of technologies, as well as Google and Apple beginning to butt heads, what with the former going into mobile hardware and the latter dipping its toes into mobile advertising.
As the 'net embeds itself into all facets of our lives, we're gonna see more tech companies stepping out of their respective métiers and going head-to-head against each other in unexpected arenas: competing to own audiences in mobile search, for example, and trying to control points of entry for wifi and ad penetration. 2008 and 2009 manifested the beginning of this blurring of specialization; now we'll see prominent names and new services start taking shape in the melting pot.
Google's foray into lead generation also dominated the conversation; applications for it are endless, but I can already smell the realtors and car salesmen jumpin' on that like there's no tomorrow. =P
Oh yeah, and then there was that whole H&M PR nightmare. (*coughs up a hairball*)
Tastebuds tingling? Have a listen here.