This open letter made me love OK Go and want to buy their music (which is also pretty nifty).
What's it about? In short: how our consumer fight for liberation from Big Extortionist Record Labels™ has made it really hard for the one-time champions of said REVOLUTION!! to both take money from record labels and get their YouTube videos embeddable.
Also, OK Go explains why it'll never get 50 zillion views on a video again. You'll cry for the passing of a time -- when things were wild, online video was anarchic and that fume in the air was laced with hope.
Or something to that effect.