You gotta love the concept of vampires. They're young, immortal, and bound to the enigmatic night. Making them sympathetic would destroy their mystique; making them political might make undead life more appealing.
True Blood -- a new HBO show where vampires struggle for equal rights among mankind -- aims to do both, at least with its debut campaign by Campfire, the people that promoted The Blair Witch Project.
See video from the effort.
One thing about True Blood that bugs me: the creator, Alan Ball, has allegedly never watched Buffy and never read any Anne Rice. How will we find common ground without zany one-liners, legacy egotists and reinstated souls?